ORObyRUFFINO
Ruffino + Milan Design Week:
An Instant Connection

ORObyRUFFINO is a project that brings together art, design, and conviviality, inspired by Ruffino’s winemaking excellence and Iconic Italian Design. An immersive experience that celebrates Italian craftsmanship, where creativity intertwines with wine culture.

Launched in 2024 at the Dazi of Milan in Piazza Sempione, ORObyRUFFINO explored the concept of gold as a symbol of connection, value, and mastery, transforming the space into a meeting point between tradition and innovation. Following the success of its first edition, the project evolves and finds a new home in Triennale Milano which now hosts a fresh reflection on conviviality, reinterpreted through art and design — a dialogue between past and present.

After Milan Design Week, the artworks become part of Ruffino’s collection, finding their permanent home at the historic Tenuta Poggio Casciano, a bridge between art, wine, and territory.

More than an exhibition, ORObyRUFFINO is a journey through aesthetics, materiality, and emotion.

The Art of Connection, ORObyRUFFINO @ MDW25
A project promoted by Ruffino, curated by Triennale Milano

Following the success of its first edition, Ruffino renews its commitment to nurturing talent and creativity with the second edition of ORObyRUFFINO, a cultural project that celebrates the union of art, design, and conviviality.

Curated by Triennale Milano, a leading institution for contemporary culture and design, ORObyRUFFINO gives voice to a new generation of creators invited to interpret a concept as vital as it is timely: The Art of Connection.

An invitation to rediscover the value of genuine relationships through art, craftsmanship, and the culture of doing things well.

ORObyRUFFINO is a space where creative sensibilities meet, and every connection gives rise to beauty, meaning, and possibility.

Come and discover the exhibition at Triennale Milano, Viale Alemagna 6, open from 7 to 13 April from 10:30 AM to 9:00 PM.

The Art of Connection, ORObyRUFFINO @ MDW25

Riserva Ducale Oro: The Gold Fever
The special edition inspired by ORObyRUFFINO

Riserva Ducale Oro Special Edition is the natural evolution of the ORObyRUFFINO project, strengthening the bond between art, design, and winemaking excellence. Following the 2024 edition, Ruffino chose to continue this vision by collaborating with the artists of Officine Saffi to reinterpret the iconic Riserva Ducale Oro through an exclusive limited edition inspired by their artwork The Gold Fever, created on the occasion of the ORObyRUFFINO exhibition at Milan Design Week 2024.

Riserva Ducale Oro: The Gold Fever consists of 1,877 individually numbered magnums, honoring the year Ruffino was founded and its longstanding winemaking tradition. Each bottle represents the dialogue between heritage and innovation, elevating the connection between artistic exploration and enological excellence.

A project that reaffirms Ruffino’s commitment to exploring new intersections between the world of wine and contemporary art.

DISCOVER RISERVA DUCALE ORO: THE GOLD FEVER